Swedenfest
A sub-activity within our transnational cooperation project Willkommen Deutschland
About the project
Exhibit at Swedenfest in Wismar – showcase Sweden!
In 2022, we participated for the first time in Swedenfest in Wismar, and the response was beyond all expectations. We are happy to provide a personal contact to the organizer for those of you who want to join!
Swedenfest is a well-attended festival that every year in August celebrates Swedish history in the old Hanseatic town of Wismar. For three days, the city's streets and squares are filled with music, dance, food, exhibitions, and a large market focused on Swedish products, flavors, and culture.
The festival is a perfect place to test your products on an international audience, create new contacts, and gain inspiration.
The organizer is looking for exhibitors with typically Swedish products – preferably small, easy to transport, and simple for visitors to take home. This can be food crafts, handicrafts, design, jewelry, or other products with a clear Swedish identity. Tastings are highly appreciated – gingerbread, jam, cheese, bread, or meatballs are just a few examples.
Sales can vary, so see participation as an experience – an opportunity to network, get inspired, and have fun together with other Swedish creators.
We were there!
We saw Swedenfest as an excellent activity to include in our project Welcome Germany. Here we had a unique chance to explore the conditions and opportunities to establish a network for those who want to participate in the market in the coming years.
Over four days, we promoted Sweden/Sörmland by telling about our shared history. A quiz with an appealing prize (weekend at Swedish cultural gems) attracted many visitors to our booths. In the evenings, we were invited to attend ceremonial celebrations related to the festival, such as Hansastadt Wismar and the German-Swedish association.
Lessons from Swedenfest 2022
- Swedish products generate great interest, especially if they have a clear identity and history.
-
Small and lightweight products sell best – they are easy to transport and take home.
-
Tastings attract and increase both dialogue and sales.
-
The international meeting provides new insights into products, pricing, and presentation.
-
Traveling and exhibiting together creates security, joy, and community.
About the project
Project period
2022
Project owner
Leader Sörmland Coast
Project Manager
Jacqueline Hellsten
070-7256269
info@leadersormlandskusten.se
Web and social media
Facebook
Website
Youtube
About the project
The purpose of the trip was to build relationships for knowledge, experience, and business exchange focused on travel reasons.
Do you want to know more?
Contact Cornelia Eriksson:
📧 cornelia@vistancia.se
🌐 www.vistancia.se
About financing
Financing
Through our cooperation project Willkommen Deutschland
The Leader support consists of funding from the EU, the state and Leader Sörmland Coast.
Incoming EU funds have been granted from:
Rural Development Fund
